Becoming Pen-Worthy
“Luck is when preparation meets opportunity.”
Founded on the principle of meeting people where they are, our digital marketing firm is dedicated to creating lasting and meaningful human connections. We believe that the most effective marketing transcends transactions, fostering genuine relationships and community engagement. Our approach is grounded in the philosophy that strategic preparation and the keen ability to capitalize on opportunities lead to success—embodying the essence of Benjamin Franklin's famous quote.
At our core, we help our clients create their own opportunities. With a deep understanding of the digital landscape and consumer behavior, we craft targeted strategies that place our clients in the right place at the right time, ready to engage their audience with the right message. This proactive stance ensures that we not only seize existing opportunities but also create new ones, pioneering paths for growth and impact.
Our mission is to help brands thrive by leveraging the power of digital platforms to spark authentic connections. By truly understanding each client’s unique challenges and goals, we tailor our strategies to meet them in their current state, guiding them towards a future where their digital presence resonates deeply and effectively with their target audience. Join us as we redefine what it means to connect in the digital age, turning every interaction into an opportunity for growth and every challenge into a stepping stone towards success.
Meet Our Founder
Penelope Quade, Founder
As a professor at the University of Akron and The Ohio State University, Penelope helped writers find their voice through the written word for more than a decade. Building her courses around the premise that at the heart of any good piece of writing is a deep connection between the author and the reader, she taught her students that finding this common link was essential to writing pieces that had a lasting impact on the reader.
It is these same principles that guide her work today. She founded Pen-Worthy Projects in 2017, serving small businesses that were struggling to compete with “big box” brands online. She was immediately drawn to the idea of helping her clients gain exposure online by creating written and visual content that would resonate with their target consumers. She enjoys working with companies across all industries, from law firms and travel agents to septic companies and even industrial manufacturers.
Penelope is a proud alumna of The University of Akron, where she earned an B.A. in English and French and a Master’s in English. She and her family live in Massillon. When she isn’t deep-diving some obscure topic for her clients, Penelope enjoys golfing, hiking, and gardening with her kids.